PM School opens registration for a product management course - "Product Management 101" in the group PdM01.
Learn the skills, tools, and techniques needed to succeed in the realm of Product Management.
Gain the in-breadth knowledge in the following areas:
- Product Management basics
- Market landscape
- Human-centric design
- Product development strategy and tactics
- Customer relationships
The course involves homework and online consultancies in Skype.
On completion of the course, the students receive the Certificate of Completion.
Requirements to obtaining the certificate:
Attendance of 12 classes at minimum
Completed graduation project
COURSE GOAL:
Help you prepare for and succeed in the Product Manager role with the human-centric approach to the product design.
The diploma will be awarded at the end of the course, subject to the presence of 12+ classes and the complited graduation project.
- Product Specialists with 0-2 years of experience who want to learn the Product Manager’s core skills and best practices, and systematize their existing knowledge.
- Project Managers, BA, TL and other IT-specialists who want to become Product Managers and learn about the profession.
MIN ELIGIBILITY:
2+ years of working experience in software design and development
English: Intermediate+
1. Start: by recruitment group.
2. Location: Kharkov, st. Sumy 1, 3 fl.
3. Duration: 2 months, 32 hours
4. Training procedure: 2 times a week for 2 hours + Skype-consultations. The schedule will be updated by the end of Aug.
5. Cost: $ 250 per month
6. Payment procedure: payment is made for the whole course or in parts after the first lesson, if everything suits you.
7. Seats: 18.
8. Language of instruction: Russian + English on slides and handouts.
Instructor:Elena Sviridenko
With 15 years in IT, Elena has extensive hands-on experience in product management and leadership, and being a lifelong learner she strives for shipping impactful products that deliver the first-rate end-to-end user experiences.
Elena has operated in both the B2C and B2B spaces, with the track record of successful products shipped in various domains and targeting various markets worldwide.
Before product management, she worked in the realm of quality assurance, customer support, business analysis, and UX.
On a typical day, you will see Elena rolling up her sleeves to discover and explore opportunities to create value for the business in a way that creates value for the customers, and do whatever it takes to promote and cherish the human-centric culture in the team and organization.
Mentors:
Consultant, Marketing Manager with 9 year experience in marketing strategy development for IT-outsourcing companies and IT-products.
Product Marketing Manager with 9 years experience in IT-sales and marketing strategy development for Betting and gambling products.
Program | Group PdM01 | 1 Month
| Date | What you will learn | Practice & Homework |
|---|---|---|
XX.XX.XX
19:00 - 21:00
|
Introduction to Product Management
|
Describe your current role in the organization. Think how you can apply the Product Management competencies. |
XX.XX.XX
19:00 - 21:00 |
Market intelligence
|
HANDOUT MATERIAL:
Fill in the worksheets for your product |
XX.XX.XX
19:00 - 21:00 |
Homework Q&A (20m) Competitive positioning & Target audience (TA)
|
HOMEWORK:
|
XX.XX.XX
19:00 - 21:00 |
Homework review (30m): share and discuss Profiling your target audience
|
HANDOUT MATERIAL:
HOMEWORK: Profile the TA of your product and fill in the worksheets |
XX.XX.XX
19:00 - 21:00 |
Homework Q&A (20m) Product strategy
|
HANDOUT MATERIAL:
HOMEWORK: Fill in the Lean Canvas for your product |
XX.XX.XX
19:00 - 21:00 |
Roadmapping
|
HOMEWORK:
|
XX.XX.XX
19:00 - 21:00 |
Homework review (30-40m): share and discuss Building the alignment Collaboration with...
Product Management at Portfolio level Stakeholder management |
Based on your current (or forthcoming) role in the organization, suggest the improvements in the cross-department collaboration from the Product Management perspective |
XX.XX.XX
19:00 - 21:00 |
Homework review (30-40m): share and discuss the insights Building the right culture
|
HOMEWORK: Familiarize yourself with the recommended tools and techniques. Try applying some of them in your team and organization. |
Program | Group PdM01 | 2 Month
| Date | What you will learn | Practice & Homework |
|---|---|---|
XX.XX.XX
19:00 - 21:00 |
Homework review (up to 30m): share and discuss the experience Agility
|
Reading profile literature |
XX.XX.XX
19:00 - 21:00 |
Fruitful relationships with clients and partners
|
Case discussion and review |
XX.XX.XX
19:00 - 21:00 |
Translating user needs into solutions
|
HOMEWORK: Create up to 5 user stories and/or job stories for your product using the suggested techniques |
XX.XX.XX
19:00 - 21:00 |
Homework Q&A (20m) Product backlog management
|
Case discussion and review |
XX.XX.XX
19:00 - 21:00 |
Continuous discovery
|
HANDOUT MATERIAL: Hypothesis testing worksheet HOMEWORK: Formulate a hypothesis for the opportunity of your choice |
XX.XX.XX
19:00 - 21:00 |
Launch & monitoring
|
HOMEWORK:
|
XX.XX.XX
19:00 - 21:00 |
Product lifecycle management
Preparation to the graduation Q&A
|
HOMEWORK: Define the lifecycle stage of your product. Elaborate What are the key factors to focus on? Elaborate HOMEWORK: Get ready for the graduation: prepare your product elevator pitch and presentation |
XX.XX.XX
19:00 - 21:00 |
Product elevator pitch. Graduation | Celebrate |
Additional workshops for the course
- Technikal Skillset for PdM
- Agile Skillset for PdM
- Marketing Skillset for PdM
- UX Skillset for PdM
